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The counterfeit battle rages on: Richemont upps the ante

Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer....

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Is Gucci wasting its time in the battle against Guess?

Gucci Experts doubt that Gucci has much to lose no matter what the outcome of its trademark-infringement battle with mass apparel brand Guess, but the question of whether or not the Italian fashion...

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YSL vs. Louboutin: Was this battle more trouble than it was worth?

All-red shoe from YSL, credit: YSL The court decision surrounding the Yves Saint Laurent versus Christian Louboutin trademark case awarded each fashion house a small victory, but experts are wondering...

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What Cartier’s China-based trademark win means for luxury marketers

L'Odysée de Cartier Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in...

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Should Gucci continue to fight Guess in court?

Gucci signature handbag Kering-owned Gucci is vigorously attempting to protect its brand trademarks in court, but the battle against Guess Inc. may not be worth the costs, experts say. With the recent...

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Proposed luxury counterfeiting bill drills consumers, sparks awareness

Gucci is often counterfeited The proposed bill to curtail the rampant sale of counterfeit luxury items in New York and protect brand integrity hones in on consumers rather than vendors. Up to a $1,000...

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Gucci files suit against counterfeit sites, protects brand image

Gucci's seventies signature handbag Italian fashion house Gucci has filed a lawsuit against a number of counterfeit Web sites and online merchants to help protect the brand’s image, although the legal...

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